Wilton color is made to produce deeper, richer color by adding just a small amount. Our concentrated gel formula helps you achieve the exact shade you want without watering down your icing. You'll find a rainbow of colors, ready to blend together for creating your own custom shades.

• add a tiny drop at a time (end of cocktail stick) to build up shade

• mix with other paste colours for infinite range of shades

• mix with Rejuvenator Fluid for an edible liquid colour to paint on to icing.

• can also be used for molten white chocolate or Wilton Candy Melts

• customers wishing to avoid alcohol can use water to thin but this will take longer to dry and won't give as good a finis